A penalty is when you get caught breaking search engine rules and they punish you. As they say, “if you can’t serve your sentence, don’t commit the crime.” And losing all rankings for years is a painful lesson. How to Avoid Google Penalties and Protect Your Website’s SEO Visibility? This topic is essential because a search engine penalty can reduce, if not wipe out, your search traffic – and it can be expensive and difficult to recover.
Don’t buy links
Buying links will almost always earn you a penalty from Google . Don’t expect any mercy from the search engine giant if you get caught. Sure, link-selling businesses can have a flashy sales pitch with a lot of flashy jargon, but don’t be fooled. If you have to buy paid links you will eventually get caught. Also, never believe when they tell you their links are undetectable.
Any SEO expert will tell you that keyword stuffing is one of the biggest prohibitions you can make these days, if not the biggest. For over a decade, Google has actively opposed and penalized websites that fill their pages with keywords.. However, Google’s BERT algorithm update has proven that this search engine giant can now understand content as well, if not better, than a human. The update focused on understanding natural language. Therefore, search engines understand better when content is not smooth or does not pass the “smell test” to be written naturally. To avoid a Google penalty, write your content naturally, as you would in everyday life, and limit your keyword usage to 2-3%.
A little in-depth content
As mentioned above, Google’s latest update, BERT , is now able to reach and understand a site’s content in a similar or better way than humans. This update does not affect all websites yet, but Google is rolling out BERT to affect more and more pages as you go. Therefore, using shallow content on your website may result in penalties . A good way to avoid this is to maintain a permanent blog related to the industry, with well-written and in-depth content.
Non-unique content or copyright infringement
Google calls this ” duplicate content “, and it takes it very seriously. These are two separate things. First of all, it prevents pages that contain identical content across multiple pages from being indexed, which means they won’t even appear. Second, you can be penalized for posting your own content to multiple places, like a guest blog where content is simply copied / pasted from your website.
Include ads that make it difficult for visitors to navigate or that are heavy at the top of the page
This is exactly why Google added its unique layout algorithm , which is designed to flag pages and websites that are too crowded with ads or pages that frustrate site visitors by forcing them to sift through all of them. these ads to find the information they are really looking for. Simply put, this means that Google is penalizing pages that have too much content at the top of their pages, which makes users feel overwhelmed and are more likely to bounce back.